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1956_Mercedes-Benz_300SL_Gullwing_Coupe_(Lot__1406)_-_$3,410,000

Barrett-Jackson Holds Record-Breaking $207.6M Auction

Barrett-Jackson, The World’s Greatest Collector Car Auctions, supercharged its kickoff to the 2024 auction calendar with their flagship Scottsdale Auction, Jan. 20-28 at WestWorld of Scottsdale.

The event featured its largest auction docket in company history with 2,016 collectible vehicles, all selling with No Reserve, for $200.9 million in auction sales. Additionally, Barrett-Jackson sold 1,180 pieces of authentic automobilia for $6.7 million, bringing total auction sales to $207.6 million, the most for a single auction in Barrett-Jackson history, with a 100% sell-through rate and over 190 world-record auction sales.

Top auction sales included a 1956 Mercedes-Benz 300SL Gullwing for $3.41 million and a 2018 Bugatti Chiron for $2.97 million.

“It was a tremendous event this week in Scottsdale with our largest docket in history, a record number of bidders, and an impromptu live performance by Rock & Roll Hall of Famer Sammy Hagar,” said Craig Jackson, chairman and CEO of Barrett-Jackson.

“We continue to set the bar within the hobby with record-breaking sales like the 1956 300SL Gullwing, and our top sales reflect both the quality and diversity of our docket with a superb mix of classic sports cars, supercars, pre-war classics and Resto-Mods.”

The automotive lifestyle event kicked off with its inaugural Rock the Block concert presented by Arizona Lottery featuring live performances from rock bands Foreigner and Night Ranger.

Highlights included: Barrett-Jackson’s QuikTrip Family Day, designed to bring in the next generation of enthusiasts with STEM Fest presented by Honeywell; the introduction of the Barrett-Jackson Cup presented by Castrol; a Pinewood Derby with Boy Scouts from the Grand Canyon Council; and the second iteration of the Future Collector Car Show presented by Meguiar’s at WestWorld of Scottsdale.

The first weekend concluded with the Opening Night Gala, an automotive lifestyle event, featured dozens of law enforcement officers from the Scottsdale Police Department being honored and the presenting of colors, as well as acclaimed live entertainment from Emerald City Band and DJ Munition, gourmet food and signature cocktails.

Four charity vehicles raised $1 million benefiting the Chip Miller Charitable Foundation for Amyloidosis Research, the Northeast Texas Community College Foundation, Building Homes for Heroes and the Juvenile Diabetes Research Foundation.

“You won’t find an equal celebration of passion for the automotive culture, which is why we’re also hosting the Scottsdale Fall Auction this October,” Jackson said.

Photo courtesy Barrett-Jackson Auto Auction

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