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Men are Embracing Luxury Grooming

Modern men are far more invested in their appearance and expect much more than a quick tidy-up with the razor at the barbershop like in their grandparents’ day.

Modern professional men need to make an impact in both their professional and personal lives and aren’t afraid to go for it.

Societal perceptions have changed and taking pride in your appearance is no longer just reserved for women. These days, men want a luxury grooming experience that leaves them feeling pampered, refreshed and looking like a million dollars.

Just look at the male-grooming industry. It’s thriving — spending on male beauty products has increased 77% each year for the past few years.

Perhaps prompted by the rise of male beauty influencers on social media, dedicated grooming and makeup products for men have been appearing in upmarket beauty salons and high-end stores more and more.

Chanel launched a male makeup line in 2018, followed by grooming and makeup lines by Harry Styles (Pleasing), Idris Elba (S’able Labs) and other celebrities. It’s no longer unusual for men to get manicures, wear eyeliner, a bit of coverup or style their hair with product and color.

If you’re looking to up your home game, stock your shelves with premium products and give yourself enough time to exfoliate, hydrate and take care of your skin. Find premium products that work with your hair type and style and learn how to use them — show your best self.

And luxury grooming is more than just a basic haircut. When you walk into the premium men’s grooming lounge, you should expect a full menu of indulgent services including beard sculpting, waxing, color, scalp massages, hot towel shaves and more. Some places offer shoeshines as well as esthetic skin care treatments for face and body and even massages.

In other words, the full spa experience is now becoming a standard for men’s luxury grooming, and it’s about time.

The Boardroom

This men’s grooming salon has three locations in the Scottsdale/Phoenix area. The salons offer a relaxed, sophisticated environment. The Signature Service includes a personal consultation, tailored haircut and neck shave with spa services including paraffin hand dips, shampoo and conditioning, scalp massage, pressure point facial massage, steamed towel and stress-relieving hand massage. Grab a beer and prepare to be pampered.

www.boardroomstylinglounge.com

Founding Fathers Collective

This establishment in Prescott offers a members-only speakeasy, gym, coffee shop and barbershop with steam, hot towels, razor cuts and more. It’s the full experience for someone looking to ease into luxury grooming and spend time with friends in a warm and inviting environment.

www.foundingfatherscollective.com

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